PUMA Group is once again making headlines with its latest NFT release - the Super Puma NFTs.

These NFTs feature the iconic Super Puma cartoon character that was first introduced by Puma in the 1980s. The Super Puma NFTs are a celebration of Puma's 75th anniversary and are a nod to the brand's rich history and legacy.Puma's Super Puma NFTs are unique in several ways. Firstly, they are being released as PFPs or profile picture NFTs. This means that buyers can use the NFT as their profile picture on social media platforms, adding a touch of exclusivity to their online presence -unlike Adidas.Secondly, the Super Puma NFTs are being released in collaboration with 10KTF a product of WENEW Labs, a platform that allows users to create and trade custom NFTs amongst many other things.

This partnership gives buyers access to exclusive features such as customizing their Super Puma NFTs with different backgrounds and colours (offchain).Finally (and though not unique it shows Puma's understanding of the web3 space) within the collection there are several unique 1/1 NFTs - see bottom right of the header image. These are produced by web3 digital artists further ingratiating Puma into the web3 community and leveraging the artist's significant communities. This also displays knowledge and taking note of the success of Solana 1/1's NFTs from circa 2021.The Super Puma NFTs are the latest example of Puma's innovative approach to NFTs.

By combining retro characters with cutting-edge technology, Puma is tapping into the growing trend of digital ownership while also staying true to its brand identity. This also fits in with the larger trend of retro brands like FILA and Champion making a comeback in fashion. Thus Super Puma NFTs are likely to appeal to various target niches.While other sports brands such as Nike have also explored the potential of NFTs, Puma's approach of tapping into its rich history and legacy sets it apart from the competition. The Super Puma NFTs are a testament to the brand's ability to innovate while staying true to its roots.In conclusion, Puma's Super Puma NFTs are a celebration of the brand's rich history and legacy.

By bringing back the iconic Super Puma character in the form of NFTs, Puma is tapping into the growing trend of digital ownership while also staying true to its brand identity. Puma's innovative approach to NFTs is a testament to its ability to adapt to new trends and stay ahead of the competition.adidasNike and others looking to dip their toe in the weird wonderful world of web3 better start taking notes!If you are unsure of how to navigate web3 for your business just drop us a DM :)