May 30, 2023

Part-Time Hires: A Shortcut or Stumbling Block for your web3 Startup

The decision to hire a part-time employee to manage social media, create content, and grow your community is indeed a cost-effective one. However, every web3 founder should also consider the long-term implications. The question is,

Is it really a worthwhile investment in the long run?

Firstly, there's the issue of candidate quality. An exceptional individual who possesses the skills you need is less likely to accept a part-time role with reduced pay. This could lead to settling for a candidate who may not be able to meet all of your expectations.

No alt text provided for this image


Limited availability is another major concern. The very nature of part-time work limits the employee's availability. And web3 is 24/7 365 days a year non-stop. By its nature, it is decentralised all over the world. It never sleeps. Responsiveness is critical for a web3 startup, as time-sensitive situations require immediate attention. This limited availability can prove problematic, causing delays that could harm your startup's reputation and growth.


Furthermore communities, especially in the web3 sector, require constant nurturing and engagement. Remember your community is going to defend your startup against FUD, buy your token/NFT and be the voice to get you listed on tier 1 exchanges. That is how important they are!

A part-time employee might struggle to manage the community effectively, which can lead to decreased user engagement, slower response times, and missed opportunities for community growth and development. However, we would always recommend that you as founders are in your socials chatting and getting to know the key people in your community.

No alt text provided for this image


Moreover, commitment may be a concern. It's only natural for a part-time employee to be less invested in the project compared to a full-time employee. They might only do the bare minimum and could also be on the lookout for other job opportunities. Consequently, if a better opportunity arises, they might leave your startup high and dry. And who can blame them if they get offered a better opportunity?


The web3 landscape is complex and requires a comprehensive understanding of blockchain technology, cryptocurrency, decentralized finance, NFTs, and more. That is before they understand what you are trying to build in your startup.

  • What gap in the market is there?
  • Who is the target audience?
  • What are the technical specifications?

The list goes on and on.

Part-time employees will find it difficult to stay up to date with the latest development updates and changes within in startup and thus you will end up spending a lot of time managing them. Time that you need to spend elsewhere. Thus lack of coherence across your communication can be a knock on effect.

Perhaps most important of all, everything will be a lot slower with a part time employee. Growing a community is a vital part for any web3 project and with someone working on it part time.

It will take a lot longer.

What takes a part time employee 9 months can be done by an agency in 3.

Of course we're biased in that regards. But the old dictum hold through time is money.

Speaking of time why don't you take the time and book a call where we can help you startup get to the next stage.

We offer expertise in:

-Web3 marketing

-Content

-Strategy

-Social media

-Community management

-Growth

-PR

-Exposure channels

-Biz dev

https://calendly.com/zacharyaltcoinedge

click for case study