1. Introduction

Client Overview: 

Voi Network is a revolutionary Layer 1 blockchain designed to fulfill the promises of Web3 by delivering a highly performant, decentralized ecosystem. What sets Voi apart is its commitment to community ownership and governance—75% of the network’s tokens are reserved for the community, ensuring those who build, run, and contribute to the ecosystem also share in its success.

With 2.8-second block times, instant finality, and the ability to handle over 10K transactions per second, Voi Network offers the technical capabilities necessary for the next wave of decentralized applications. But Voi’s real value lies in its people—built, run, and owned by the community. Voi is a blockchain shaped by collective innovation and governed through a democratic framework led by elected token holders.

Goals: 

1. Expand the User Base: Grow its small community and attract a broader audience of developers, users, and token holders in preparation for the mainnet launch.
   
   
2. Increase Brand Awareness: Establish a stronger presence in the crypto space, making Voi stand out among other Layer 1 blockchains.
   
   
3. Boost Wallet Downloads: Drive significant and legitimate downloads and adoption of Voi's wallets to facilitate user interaction with the network.
   
   
4. Boost Node Runners: Expand the network of reliable node operators within the Voi Ecosystem.
   
   
5. Activate Testnet Participation: Increase participation in the testnet campaign to ensure network reliability and performance before the mainnet launch.
   
   
6. Enhance Social Traction: Build real growth and momentum on social media platforms, driving engagement and building a loyal, active community.
   
   
7. Enhance Social Content: Create more engaging, high-quality content to boost social media visibility, increase follower interaction, and drive brand awareness.
   
   
8. Achieve a Successful Mainnet Launch: Ensure the mainnet launch was smooth and well-publicized, resulting in a strong start for the network and increased interest from token holders and developers.

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2. Challenges

• Small Community: The project had a limited user base, making it difficult to generate meaningful engagement and momentum ahead of the mainnet launch.
  
  
• Lack of Go-to-Market (GTM) Strategy: The project struggled with a clear plan for user acquisition, wallet downloads, and executing an effective testnet campaign.
  
  
• Low Social Traction: Minimal social media engagement and poor brand awareness hindered their ability to attract new users and build a strong community presence.
  
  
• Low-Quality Content: The content being shared lacked consistency and quality, failing to resonate with the target audience and drive meaningful engagement.
  
  
• No Organizational Strategy: Without a defined strategy or structure, the project was missing key elements to align growth efforts and improve overall marketing execution.
  
  
• Limited Product Use: Despite the project's capabilities, actual usage of the platform's features (Wallets and Nodes) remained low, resulting in underutilization of its full potential.

3. Strategy

Altcoin Edge implemented a custom strategy tailored to Voi Network's specific needs, ensuring that the project experienced not just growth, but also enhanced quality across all facets. From social media posts to graphics, we focused on continuous improvement to elevate the overall brand as a whole.

• Targeted Social Campaigns: Initiated strategic campaigns across various social media platforms and Zealy to effectively grow the user base. These campaigns aimed to educate the community about the project while cultivating brand loyalty. By aligning with the company's mission of community empowerment, we ensured that users not only recognized the product's value but also developed a deeper connection to the brand.
  
  
• Robust Engagement Strategy: Developed a comprehensive engagement strategy featuring AMAs, community spotlights, and regular updates to actively involve the community. We integrated engagement tactics into the social media strategy to solicit and value community input across all platforms. This approach not only aligned with the project's overall mission of fostering community involvement but also enhanced key engagement metrics on social platforms.
  
  
• Comprehensive Social Media Audit: Conducted a thorough audit to pinpoint areas for improvement and seamlessly integrated findings into the content calendar. We identified high-impact content that resonated with the community, ensuring a consistent tone and voice across all platforms. Additionally, we developed and implemented content pillars to strategically guide our messaging, ensuring that key objectives were consistently addressed and met.
  
  
• Multi-Faceted Advertising Approach: Leveraged a combination of tactics, including airdrops, targeted ads across multiple platforms, and Twitter advertising, to significantly expand Voi Network's reach and user base. This strategy effectively contributed to the growth of node runners and improved various key performance metrics across the network.
  
  
• Algorithm-Focused Strategy: Developed a content strategy for all media faucets that closely aligns with Twitter’s algorithm to maximize reach and engagement. By analyzing algorithmic trends and optimizing posting times, formats, and messaging, we ensured that Voi Network's content had the most impact. This approach not only increased visibility and interactions but also significantly boosted overall engagement metrics, driving growth in the community.
  
  
• Active Community Engagement Strategy: Implemented a proactive approach to foster a vibrant community around Voi Network. This included hosting regular AMAs, community spotlights, and interactive events to encourage participation and collaboration. By actively soliciting feedback and incorporating community input into our initiatives, we strengthened the bond between users and the brand.
  
  
• Customized Approach for Growth: Altcoin Edge designed a bespoke strategy tailored to Voi Network's unique needs, focusing on achieving growth while enhancing quality across all aspects. Our commitment to continuous improvement spans everything from social media content to graphic design, ensuring a cohesive brand presence.
  
  
• Micro-Influencer and KOL Engagement: Identified and engaged with micro-influencers and key opinion leaders (KOLs) whose audiences align with Voi Network's target demographic. This strategy focuses on cultivating long-term partnerships to extend reach and enhance brand authenticity through trusted voices, ensuring ongoing promotion and relationship-building rather than relying on one-off collaborations.
  
  
• Short-Term Ambassador Program: Developed a structured short-term program for brand ambassadors to create and share content about Voi Network during the Testnet phase. A ranking system was established to identify superusers within the community, allowing for targeted nurturing of these relationships. By recognizing and empowering these core community members, we aimed to engage them in promoting Voi Network and onboarding new users effectively.

4. Execution

The execution plan for the overall strategy was strategically implemented to optimize budget allocation and ensure each phase was executed effectively across the predetermined timeline. 

1. Kickoff and Onboarding: Worked closely with the team to determine main KPIs and goals, using a hands on approach worked to develop a strategy that aligned with the projects overall goals. 
2. Content Development: Conducted a social audit to determine current issues and an overall strategy. Created high-quality content across all platforms, guided by insights from the comprehensive social media audit, to ensure consistent messaging and community resonance.
3. Organizational Strategies: Developed and implemented organizational strategies to measure, report, and optimize social content and campaign outcomes. Provided education and training for teams to ensure long-term success and sustainability within the company.
4. Performance Monitoring: Continuously monitored key performance metrics across all initiatives, making adjustments as needed to optimize engagement and growth.
5. Final Assessment and Reporting: Compiled insights and data from all initiatives to evaluate overall impact on Voi Network. 

5. Results

Through a tailored strategy, we successfully supported Voi Network during its testnet, mainnet launch, and exchange listing. As a result, Voi Network experienced substantial growth characterized by authentic engagement, yielding a significant increase in real users and committed community members. This organic growth not only enhanced the project’s credibility and attractiveness from investors and partners but also fostered a vibrant ecosystem around Voi

Network, setting the stage for continued success in the cryptocurrency space.

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Social Stats: 

Content Enhancement: 

Altcoin Edge not only elevated the quality of content, including post copy and graphics, but also diversified the content mix to include formats such as memes, GIFs, videos, and audio. This variety was strategically aligned with Twitter's algorithm, ensuring optimal reach and engagement as part of the broader content strategy. 

The impact of these efforts is reflected in the social metrics displayed above.

Prior to working with Altcoin Edge

ACE is a hands-on agency with a strategic approach that consistently delivers impressive results. Their team goes above and beyond to understand our goals, adapt to our needs, and execute with precision. Working with ACE has been a game-changer for our growth.
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_{CEO of VOI Chris Swenor}

6. Conclusion

Voi Network’s journey exemplifies the power of community-driven blockchain innovation. By implementing a comprehensive and tailored strategy, we successfully enhanced brand visibility, user engagement, and community loyalty. Our multi-faceted approach—including targeted social campaigns, robust community engagement, and strategic partnerships—yielded significant growth in user acquisition, resulting in an increase in node runners, testnet sign-ups, and genuine community advocates.

As Voi continues to evolve, the foundation built through these initiatives as well as the operational frameworks put in place will enable ongoing success and innovation, solidifying its position as a leader in the cryptocurrency space. Together, we’ve not only met the challenges of launching a revolutionary L1 blockchain but have also empowered a community that truly embodies the principles of decentralization, governance, and shared ownership.

7. Ready to take your crypto project to the next level? 

Voi Network’s evolution demonstrates the transformative impact of a strategically tailored growth approach. Through Altcoin Edge’s innovative, community-centric strategies, Voi now stands as a leading player in the cryptocurrency space, equipped with a loyal user base and robust social traction. Ready to elevate your crypto project? Contact Altcoin Edge today to transform your vision into measurable success.